Vision
Brand Manifesto
Growing Together Fruitfully
 

Because our business comprises perishable goods that have a short life span and involve many unpredictable variables, fruits and vegetables are not manufactured but take time to grow and need nurturing at every step.

That’s why we believe solemnly in ‘Growing Together’ as our code of conduct to make our business and partners’ businesses grow successfully and sustainably.

‘Growing Together’ means helping our partners by providing advice to help them select and harvest the right product for the right market at the right season, as well as carefully selecting the best quality to make sure their business will prosper.

‘Growing Together’ means creating a business environment that bases on transparency, sincerity, and fairness to foster a healthy relationship that lasts.

We believe that the bond and lasting relationship not only strengthen all our endeavors but open doors to new opportunities

Core Value

Fairness

Be fair with everyone and be transparent when dealing with others. Seizing opportunities but not taking advantages

Resourceful

Never stop at problems but seek solutions, be curious and quick thinking about everything, and be ready to go against the norm and not stay in a comfort zone.

Understanding

Understand the true nature of partners’ business and the changing environment of competition

Innovative

Always seek new innovative ideas and technology and think of new possibilities. Asking WHY NOT instead of WHY?

Tenacity

Be determined and never give up or back down when pursuing a higher goal.

Sincerity

Sincerity counts for every action because it’s how we value and respect our partnership from every party.

Future business objectives

Platinum Fruits (PCL) and its affiliated companies are poised to engage in the business of exporting vegetables and fruits with a comprehensive range of services. Fully prepared in terms of product quality, trade, and transportation, and are committed to sustainable growth in alignment with Thai agriculture. The company has set the following future business goals:
  1. Uphold exceptional product quality in trade and service provision in accordance with international standards, ensuring acceptance in various countries worldwide.

  2. Enhance sales by broadening the customer base to include new markets within the European Union, the Asia Pacific region, and other Asian countries. While the company currently serves a clientele primarily based in China, there are plans to expand the customer base and trade to other nations.

  3. Concentrate on enhancing the transportation system for efficient delivery of goods, emphasizing temperature control as a fundamental element to support business growth and development within the company.

  4. Innovate by introducing ready-to-eat products to diversify the range of offerings within the company's product portfolio.

  5. Support research and development initiatives to boost productivity and deliver fruits of international quality and standards to both traders and farmers, fostering sustainability within the business and local communities.

  6. Explore investment opportunities relevant to expanding the core export business of fresh vegetables and fruits.

  7. Place a strong emphasis on environmental sustainability, social responsibility, and corporate governance practices.

Business strategies

Platinum Fruits (PCL)

Platinum Fruits (PCL) dedication is to operating a comprehensive service enterprise and possessing a resolute commitment to becoming the "preeminent exporter of premium-grade fresh fruits" from Thailand to international markets in order to establish enduring profitability. We place utmost emphasis on dedication, meticulous care, and time invested in cultivating and instilling professionalism at every stage to form the core of Platinum Fruits (PCL) company's business ethos. Our aim is sustainable development in harmony with Thai society and agricultural communities.

Our business strategy is structured into three main components:

กลยุทธ์ด้านคุณภาพของผลไม้

Quality strategy for fruits

Recognizing that quality is paramount in the export of fresh fruits, the company prioritizes quality assurance from the upstream to downstream processes. We meticulously monitor and control product quality by partnering with gardens and farmers adhering to stringent standards, obtaining GAP and Global GAP certifications. Only products meeting production standard certificates such as HACCP, GMP, GHP, and DOA are selected for export, ensuring the delivery of top-tier quality.
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Sales strategy

In marketing fresh fruit products, our primary objective is to cater to the diverse needs of customer segments, focusing on achieving high levels of satisfaction to build trust with premium-grade trading partners worldwide.
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Marketing strategy

Our marketing strategies aim to retain and expand our customer base by fostering long-term partnerships. We are committed to unlocking the export potential of fruits through a streamlined data collection system within the group, ensuring rapid and seamless export services under a single (one-stop) platform. Our goal is to deliver fruits of unparalleled freshness to consumers while actively exploring new overseas markets to position our premium fruit offerings as top contenders in the global market.